What Is ClickFunnels? – Everything You Need To Know

Computer monitor explaining what Clickfunnels isIf you’re in business to sell a product or service, be it your own or someone else’s, you may have heard of something called ClickFunnels. But what exactly is it?

ClickFunnels is a powerful software program that basically gives you everything you need to market and sell your products or services online and deliver them to your customers.

Designed with the aim to make the whole sales process simple, easy, intuitive, automated and most importantly, effective, this company has taken the marketplace of online sales funnel software by storm.

It is extremely easy to use, even someone with no technical knowledge can use it to set up an effective sales funnel.

What Exactly Is ClickFunnels?

This article is an in-depth look at the sales funnels software, ClickFunnels. I will go into detail on all the aspects of the software so by the end of this article you will know exactly what it does and can, therefore, make a decision if it is also right for your business.

More: Exactly what the successful ClickFunnels users do to achieve massive success

What is a funnel?

Imagine having your best salesperson working in your business 24/7. They never get tired, hungry, complain or want to take a break. Having an effective sales funnel at the heart of your business is like having this ideal sales person ready to great each and every one of your customers, taking them by the hand and leading them to the exact products and services they need.

Another way to say it is, a funnel is basically a consumer-focused process that leads the customer from being introduced to a product or service all the way through to the buying process.

If you are setting up a sales funnel then it is a good idea to also lead the customer through the process of being presented with multiple products that they may also be interested in and that also compliment their initial purchase.

Leading a customer through the sales process in this way is a better and more efficient way to serve the customer (so you end up with happier customers) and also results in more sales so you as the business owner ends up making more money.

Having a good sales or marketing funnel at the heart of your business is a win-win for both the customer and the business owner.

See also: The Only Discounted Offer ClickFunnels Has

What are the ClickFunnels benefits for my business?

a man building marketing funnels on a laptopIf you’ve read this far and you currently don’t have a funnel for your business, you’re probably thinking, “ok, I need to get me a funnel!”

If you haven’t already got a funnel in place then I would also say yes, this is true.

So, what exactly can ClickFunnels do for my business and why should I choose to use this company?

Well, ClickFunnels is far more than just a piece of software that creates sales funnels. Here are all the things that you will be able to do once you start using this software.

Build landing pages

Once inside your account, you will be able to quickly and easily build high converting landing pages with the simple to use drag-and-drop editor.

Create sales funnels

If you haven’t figured this part out yet, yes, you can completely build out your sales funnel from start to finish using ClickFunnels. For example, any business from real estate agents, to fitness instructors, to Chiropractors to dentists, to lawyers and more, can build a high converting sales funnel to generate more leads and sales for their business.

If you want to short cut the whole process then you can also use pre-designed templates and customize them to your needs.

See also: How To Design Sales Funnels For High Conversions

Create a website

You can even build your website from within your ClickFunnels account so if you also need a website then you can also use this function.

The software is all hosted in the cloud so you will not need to pay for hosting. The only thing you won’t be able to do with this website is run a blog as it is not designed for that. For this reason, ClickFunnels websites are not great for SEO.

An alternative would be to build your blog on WordPress as these can be easily optimized to rank in the search engines. You can then integrate your WordPress blog with your ClickFunnels account via a special plugin designed specifically for this purpose.

See also: Does ClickFunnels Have a Black Friday Deal? Find Out Here

Run A/B split tests

You can set up multiple landing pages and run A/B split tests to see which campaigns are converting the best.

Collect emails and run a newsletter and autoresponder

Once you get people into your funnel you will be able to collect their email addresses and build valuable lists.

You won’t need a third party autoresponder like Aweber, GetResponse or MailChimp because you will be able to save your list and run the whole thing from within your ClickFunnels dashboard.

Create membership areas

This is a truly powerful addition to the software. If you have a business that operates a members area then ClickFunnels does all this for you too.

This is great for people who sell information products, run webinars or have a paid membership program. You can house your program all within your account and give your member’s password-protected access once they sign up to your membership site.

See also: How you can get a free ClickFunnels account today

Create affiliate programs

The Enterprise Plan has additional functionality called the “Backpack. Using the backpack you will be able to set up your very own affiliate program.

So, if you also want to recruit affiliates to promote your products for you then the Backpack feature that comes with the Enterprise account handles all this for you.

You can keep track of the sales your affiliates make, see which affiliates are performing the best and get notifications about when and how much you need to pay them in commissions. It’s very simple to set up and even more simple to run.

See also: Earn Money and Join The Affiliate Program

Run customer support

Using the Pipeline functionality, ClickFunnels provides you with an easy to manage and effective way to manage customer relations using their powerful CRM software.

You can also give team members restricted or privileged access to run certain tasks for you from within your account.

One such task that many business owners and entrepreneurs outsource to either a team member or a virtual assistant is the customer service. So, using the Pipeline function allows you to do all this easily.

See also: How a Value Ladder Can 10X Your Success

Share your funnels with others

Using this function allows you to build funnels for yourself and share them with others. But why would you want to do this, you may ask? Here are a few reasons;

Many entrepreneurs have built an entire (and very profitable) business through building funnels for clients and then selling them. This is similar to building a website for a business owner who does not have the time or know-how to do it themselves.

Sales funnels are very high ticket items since they are able to generate so much revenue for a business. It’s quite common to sell a sales funnel upwards of $15,000. As you can see, this can be a very lucrative business model.

Network marketers will also benefit from the ability to share funnels. For example, if you have an effective funnel that you are using in your business to either sell products or recruit new distributors then you can share your funnel with your downline.

This can be an incentive for the team member to sign up in your downline. If you are using a funnel that has already proven to convert well then you will be able to help your downline and build both yours and their team much more quickly.

See also: All About The ClickFunnels Free Trial Account

What is ClickFunnels’ customer support like?

You may be thinking, “this all sounds great, but what’s the customer support like?”

Well, when you sign up for a free trial account you also get top quality customer support who are on hand 24/7.

Many times they will have the answer to give you straight away to solve any funnel building issue you may come across. However, in many cases, they will also just log in to your account and do it for you. They’re super helpful.

Do I really need ClickFunnels?

a woman building marketing funnels on her computerIf you’ve read this far and you still haven’t figured out if you really need it yet, then let me ask you a couple of questions…

“Do you need to generate more leads and or sales in your business?”

“Could you and your business benefit from generating more leads and or sales?”

If the answer to either of these questions is yes then you will benefit from using it.

If you already have a sales funnel set up but it’s just not converting as well as it should, or if you are struggling to manage all of the different pieces of your funnel across multiple platforms then ClickFunnels will make your life and your business so much easier. Not only this, but it will also save you money on expensive membership costs to autoresponders, hosting plans, landing page software packages, codes and designers and likely convert at a better rate.

If this is your situation and you want to give it a try before you part with any money then you can sign up for the 14-day free trial and test it out for yourself.

What are the alternatives to ClickFunnels?

There are several sales funnel alternatives you could use, including LeadPages, Infusionsoft, InstaPage, Unbounce and ThriveThemes, to name but a few. However, none of them provides everything that this product gives you all from one convenient dashboard.

Once you start using this software you will no longer need to also pay for other third-party services such as autoresponders, hosting accounts, CRM software, membership software, affiliate program software and more.

ClickFunnels is by far one of the easiest to use and intuitive systems out there. This makes setting up and running your business not only easy but a joy.

If you would like to know more about the alternative companies then see my article on alternatives to ClickFunnels.

ClickFunnels under the microscope – 6 important pieces

Ok, all this sounds great, but what are the individual parts of this software that make it so great?

Here’s a breakdown of the six main parts that make up the this entire sales funnel software suite:

ClickFunnels – funnel builder

The funnel builder is, of course, at the core of the software. This is the part that enables you to build entire sales funnels quickly and easily without needing to hire expensive coders and designers.

You can quickly set up your own funnels to bring in more leads, make sales, host webinars, add one-click up-sells and loads more. Besides building your sales funnels, this part of the software is also your page editor and your shopping cart all rolled into one convenient package.

You may also like: Kartra Review – the all-in-one business solution

The Etison Suite

The Etison Suite literally saves you thousands of dollars that you may otherwise need to spend on programmers and designers.

Using easy to use drag-and-drop technology, Etison makes your page building experience simple, easy, fast, intuitive and highly customizable. They’ve made it so easy, building landing pages and sales funnels it’s actually fun


an entrepreneur working onlineActionetics is the part that allows you to build an email list and set up an autoresponder to deliver your follow-up messages to your clients and customers.

One massively important consideration when building an online business is whether your sales funnel will be compatible with your email autoresponder.

If you have been using platforms from different companies then this can often be a big issue, especially when either one or both the sales funnel software and autoresponder have a software update. The last thing you need is the whole system imploding on you due to an unforeseen or even un-forewarned software update.

Once you start using this software you will not have any of these worries as your email autoresponder is handled entirely via the Actionetics functionality within your account.

Actionetics enables you to build separate ‘Smart Lists’ of customers who are at different stages within your funnel. You can then market to them depending on what actions they have or have not taken when moving through your funnel.

You can learn more about the Actionetics features here.


If you’re no stranger to setting up an affiliate program to sell your products and services then you are well aware of stresses and pitfalls that can occur when it comes to getting the whole thing set up. The last thing you need is for your affiliate software to not be compatible with your funnel.

Fortunately, ClickFunnels has done all the hard work for you. You can now set up the easy to use all-in-one affiliate program software in conjunction with any of your sales funnels.

ClickFunnels has a range of templates they have pre-designed for you to choose as your affiliate program. All you need to do is choose which one you want to use and connect it to your funnel.


Pipeline is a simple to use and intuitive customer relations software (CRM).

Using the Pipeline will enable you to smoothly transition your customers from a visitor all the way to a paying customer.


If you need to use a membership site as part of your business then the Wasabi function within your dashboard has you covered.

Using Wasabi will mean that you will not need to worry about the aggravation and high cost of setting up a complex membership platform. All you need to do is choose from the well-designed membership templates inside your account, upload your content and you’re good to go.

ClickFunnels cost

There are two price plans. The Start-Up plan is $97 per month and the advanced plan, known as the Enterprise Plan (which includes the Etison Suite) is $297 per month.

At first glance, you might think this is fairly expensive. However, once a business starts using it they will be able to get rid of a lot of other online expenses as ClickFunnels can do so much for your business.

For example, you will be able to get rid of the following tools and instead, use the tools that your CF account provides:

  • Your email autoresponder
  • Your hosting account
  • Your WordPress installation
  • Your affiliate management software
  • Your tech guys and coders
  • Your online shopping cart software
  • Your graphic designer
  • Your CRM software
  • Your membership site software

When you buy ClickFunnels you will be able to get rid of all of the above if you are using them (and if, of course, you choose to) as all of these tools are provided for you and you can even manage from one convenient dashboard.

There is a secret pricing plan that not many people know about. If you’re really on a budget then you can also get an account with restricted functionality for just $19 per month. See my article here to find out about the $19 per month plan.

ClickFunnels pricing breakdown

So, what’s the difference between the Start-Up plan and the Enterprise Plan? Here’s a breakdown of what you get on each plan below:

The Clickfunnels pricing page

See also: How it compares to Kartra pricing

Final Thoughts

If you are not currently using a sales funnel in your business and you need to generate more leads and or sales then you will benefit tremendously from using a funnel.

In my opinion, ClickFunnels is by far the most powerful and easy to use sales funnel software available today. Using this software will mean that you will be able to save a lot of money on other software programs such as autoresponders, page builders, hosting accounts and more. You will also no longer need to pay the high costs of programmers, developers and designers.

This product also gives you a whole host of additional tools to help you catapult your business (and income) to the next level.

Don’t just take my word for it, try ClickFunnels for yourself completely risk-free by using the 14-day free trial here.

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Steve West

Hi, my name's Steve, I am a business owner and entrepreneur and have been working online since 2013. In my spare time, I like hiking, martial arts training, watching kung fu movies and hanging out with my friends and family.

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