If you’ve been in the online marketing space for more than five minutes you will no doubt have heard of Russell Brunson.
For those of you who don’t know him, he’s the CEO and founder of the super successful software company, ClickFunnels. Russell is regarded by many to be one of the most successful online marketers in 2019.
Russell’s first online business venture was a potato gun info product, which earned him regular income and taught him the ropes in the early days of his career. Fast forward about fifteen years and Russell is not the owner of a hugely popular SaaS (Software as a Service) company that is estimated to be worth somewhere in the reason of $360 million US dollars.
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One of the things I personally really like about Russell is his transparent nature and desire to also teach other entrepreneurs to be successful.
Russell has gained a wealth of knowledge and experience and he is one of the few online marketers to not only practice what he preaches, but who also teaches people EVERY aspect of online marketing without hiding anything or holding his secrets back.
While most of his courses come at a price, he is so eager to help and get likeminded entrepreneurs into his world that he also has several highly valuable (in terms of content) products that he gives away for free.
Two of his most popular books that Russell gives away for free (you just pay for the shipping) are Dotcom Secrets and Expert Secrets.
If you haven’t read these books yet then I highly recommend you get your copy now and start reading them as soon as possible. You can get them here:
So, how much is this dude actually worth?
Russell Brunson’s Estimated Net Worth
One amazing feat that Russell was able to accomplish is that he has grown his ClickFunnels company to around $360 million dollars without any venture capital fundings. The business was totally self-funded.
This is almost unheard of. However, Russell was able to do this through his unique and very clever marketing techniques, which he teaches in his Expert Secrets book.
Since Russell owns most of, if not all of the ClickFunnels company, some may, therefore, consider the above figure to be a part of his net worth. However, since ClickFunnels is a privately owned software company, we cannot rely on this figure as a decisive amount.
What we can do, however, is deduce the annual revenue of his software company in order to get a clear idea of what the company is actually worth.
At the time of writing this article, ClickFunnels has around 70,000 users, each paying between $97 to $297 dollars per month. Yes, there are a small number of members who may have their account on hold and, therefore, only pay around $10 per month and also a few customers who have a share funnel account for $19 per month, but the majority will be paying between $97 to $297 per month.
So, it is estimated that the current annual revenue of the company is upwards of $30 million dollars.
Of course, like any company, ClickFunnels will also have its own costs for operating the business. For a SaaS company, this is usually somewhere in the region of about 66%.
So, if Russell is the sole owner then this would leave him around $10 million plus in pure profit each year.
So, this would be a rough estimate of his net worth. However, this does not necessarily mean that this is how much he will pay himself each year. What do I mean by this?
Well, on a training video I watched of Mr Brunson (sorry, I can’t remember which one), he was explaining one of his highly profitable business models that he teaches his students. Russell commented that following this particular method would bring a person around $20,000 in pure profit per month, which is more than he pays himself on a monthly basis.
Personally, I found that to be quite interesting.
What About Russell Brunson’s Internet Marketing Products & Courses?
As mentioned earlier, Russell has written several books such a Dotcom Secrets, Expert Secrets, Funnel Hacker Cookbook, 108 Proven Split Test Winners and is soon to release a new book later in 2019 called the Traffic Secrets book to accompany his Traffic Secrets course.
While the 108 Proven Split Test Winners book and the Funnel Hacker Cookbook are offered free, there is a shipping cost for the Dotcom Secrets and the Expert secrets book, which one would assume a small amount of profit. I’m not sure exactly about this, but one would assume…
Then, there are his other training programs such as Funnel Hack Masterclass, Funnel Builder Secrets, The Perfect Webinar, Story Selling Secrets and The Nine Secret Funnels webinar.
While you can get The Perfect Webinar script for free, there is an upsell to get all the done for you webinar slides and so forth.
The Nine Secret Funnels webinar is also mostly sold as an upsell to other products, however, it comes free with the Funnel Builder Secrets program.
And, of course, the Funnel Builder Secrets package comes with a higher ticket but highly worth it in my opinion. It is the only discounted product that ClickFunnels offers. Here is the direct link to Funnel Builder Secrets.
So, we can assume that there is also a considerable amount of revenue generated from the sale of these products also.
Russell Brunson’s Other Income Sources
Russell also has a high-level coaching mastermind program where he accepts a limited amount of successful entrepreneurs (around 100) each year. This program is called the Inner Circle for Life.
Each person on the program pays around $25,000 to be a part of the mastermind and received one-to-one coaching and training with the man himself.
Of course, Mr Brunson would also incur various costs from running this program, so the $25,000 per person would not be pure profit.
Russell also had numerous successful business ventures prior to the launch of his SaaS company, ClickFunnels in 2014 and it is estimated that he was already a multi-millionaire prior to starting this business venture.
In fact, Russell states that he first created ClickFunnels primarily for himself to be able to have an all in one solution to building sales funnels and landing pages without having to use multiple different software companies. Therefore, ClickFunnels was born out of his own frustrations and desire to find a better solution.
The tool was so effective that they also decided to allow other business owners and entrepreneurs to use it too. If you have not yet tried it out then you can get a 14-Day free trial here.
While only Russell Brunson and his accountant will know his exact net with, from a little deduction and speculation we can figure that Russell’s personal net worth is somewhere around the $40 million dollar mark. Regardless, he’s a very wealthy and successful man!
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