Funnelology Masterclass – What Is It?
The Funnelology Masterclass is the latest funnel training by master marketer Russell Brunson. The Funnelology Masterclass was recorded live over three days at the beginning of January 2020 and will be packaged up and sold as a product in the very near future.
For the lucky attendees of the live event, not only were we able to watch the training for free (yes, it was awesome!), but those people who are also going to Funnel Hacking Live 2020 in Nashville in February will also get lifetime access to all the Funnelology Masterclass live training and additional videos that are to follow.
If you missed the live event then don’t worry, you will soon be able to buy Funnelology Masterclass and get access to all the training.
What Is In The Funnelology Masterclass Course
The Funnelology Masterclass was recorded live over 3 days and broken down into 6 sections. Here is a breakdown of what is in the course.
Funnelology Masterclass Day 1
The first day was filmed in two modules. The first module focused on the core understandings a person needs to have in order to be able to create an effective sales funnel.
Russell explains exactly what makes for a successful funnel and also covers in detail the concept of creating a Hook, a Story and an irresistible offer.
Without this core understanding, a person will struggle to make sales with their funnel.
In module two, Russell explains in detail the concept of a Value Ladder and gives examples so you can start to create your own.
Having an effective value ladder that is appropriate for your business will mean that you will be able to professionally lead your customers through your offers and provide the highest level of value to them. At the same time, it also enables you to make considerably more money.
Funnelology Masterclass Day 2
Day 2 was really exciting for me. This is were Russell starts to get into the details of the 10 core funnels.
Once you understand the difference between these funnel types you will be able to instantly recognise exactly which funnel is right for your business.
You don’t need to learn, master and use all ten funnels, you only need one. In this section, Russell saves you a ton of time by explaining what each one is used for and their pros and cons.
The first part of day two (section three), Russell explains the first three funnels which he put into the category of Lead Funnels. The three types of lead funnels are;
- Lead Funnel
- Survey Funnel
- Summit Funnel
The primary goal of a lead funnel is to collect the visitors email address.
In section four, Russell then goes on to break down the next category of the funnel, which he calls, Unboxing Funnels. The three types are;
- Book Funnel
- Cart Funnel
- Challenge Funnel
I personally found it really interesting to see all the different uses for each funnel type. For example, the book funnel is not only used for selling books, as I originally thought. It can also be used to sell all kinds of digital products.
The Cart funnel is particularly used to sell commerce products. Russell goes through several successful examples so you can see real-life examples of cart funnels that have made people millions of dollars online.
If you have been through the One Funnel Away Challenge then you have been through a Challenge funnel. This funnel type is particularly effective at indoctrinating a person into your business and also sell them multiple products.
If you have not seen a Challenge funnel before then I recommend to sign up for the One Funnel Away Challenge here so you can see how it works.
Funnelology Masterclass Day 3
The final day covers the last two funnel types, which are Presentation Funnels and Phone Funnels. In the presentation funnel type there are 3 types of funnel, which are;
- Video Sales Letter Funnel
- Webinar Funnel
- Product Launch Funnel
The video sales letter funnel is a very popular type of funnel used to sell all kinds of products, especially digital products. It is usually a simple page with a sales video and a busy now button.
The webinar funnel is usually used to sell high ticket products and services such as a training course or even high end one to one coaching.
When using the webinar funnel it is highly recommended to use Russell’s perfect webinar system. This is the system that he has tweaked, tried and tested hundreds of times over the years. It is so effective that Russell has used it to make over $1,000,000 from a single webinar and many of his students have used it successfully to also become millionaires.
The product launch funnel is, of course, used for product launches. Getting your launch right with the correct funnel will mean the difference between a successful launch or it falling flat on its face.
The last type of funnel is the Phone Funnel and is used to collect a persons phone number so you can then sell them on the phone. Of course, this type of funnel is not relevant for many types of businesses. However, if phone sales is a part of your business model then this funnel can make a huge difference for you.
Funnelology Masterclass Price
The Funnelology Masterclass course has not yet been released so we don’t currently know the price. However, I will update this page with the price as soon as it is available. Personally, I think it’s likely to be sold for upwards of $497, but it could even be as high as $997.
Buy Funnelology Masterclass
If you want to buy Funnelology Masterclass then it is most likely going to be released after the Funnel hacking Live 2020 event, which is due to take place in Nashville, Tennessee in early February.
The Funnelology Masterclass is being offered to all the attendees of Funnel Hacking Live 2020 for free so if you want to get a free copy then I recommend signing up to go to the event.
Alternatively, you’ll have to wait until ClickFunnels releases the course and pay the full price.