If you’re in business to sell a product or service, be it your own or someone else’s, you may have heard of something called ClickFunnels. But what exactly is it?
ClickFunnels is a powerful software program that basically gives you everything you need to market and sell your products or services online and deliver them to your customers.
Designed with the aim to make the whole sales process simple, easy, intuitive, automated and most importantly, effective, this company has taken the marketplace of online sales funnel software by storm.
It is extremely easy to use, even someone with no technical knowledge can use it to set up an effective sales funnel.
What Exactly Is ClickFunnels?
This article is an in-depth look at the sales funnels software, ClickFunnels. I will go into detail on all the aspects of the software so by the end of this article you will know exactly what it does and can, therefore, make a decision if it is also right for your business.
Imagine having your best salesperson working in your business 24/7. They never get tired, hungry, complain or want to take a break. Having an effective sales funnel at the heart of your business is like having this ideal sales person ready to great each and every one of your customers, taking them by the hand and leading them to the exact products and services they need.
Another way to say it is, a funnel is basically a consumer-focused process that leads the customer from being introduced to a product or service all the way through to the buying process.
If you are setting up a sales funnel then it is a good idea to also lead the customer through the process of being presented with multiple products that they may also be interested in and that also compliment their initial purchase.
Leading a customer through the sales process in this way is a better and more efficient way to serve the customer (so you end up with happier customers) and also results in more sales so you as the business owner ends up making more money.
Having a good sales or marketing funnel at the heart of your business is a win-win for both the customer and the business owner.
What are the ClickFunnels benefits for my business?
If you’ve read this far and you currently don’t have a funnel for your business, you’re probably thinking, “ok, I need to get me a funnel!”
If you haven’t already got a funnel in place then I would also say yes, this is true.
So, what exactly can ClickFunnels do for my business and why should I choose to use this company?
Well, ClickFunnels is far more than just a piece of software that creates sales funnels. Here are all the things that you will be able to do once you start using this software.
Build landing pages
Once inside your account, you will be able to quickly and easily build high converting landing pages with the simple to use drag-and-drop editor.
Create sales funnels
If you haven’t figured this part out yet, yes, you can completely build out your sales funnel from start to finish using ClickFunnels. For example, any business from real estate agents, to fitness instructors, to Chiropractors to dentists, to lawyers and more, can build a high converting sales funnel to generate more leads and sales for their business.
If you want to short cut the whole process then you can also use pre-designed templates and customize them to your needs.
You can even build your website from within your ClickFunnels account so if you also need a website then you can also use this function.
The software is all hosted in the cloud so you will not need to pay for hosting. The only thing you won’t be able to do with this website is run a blog as it is not designed for that. For this reason, ClickFunnels websites are not great for SEO.
An alternative would be to build your blog on WordPress as these can be easily optimized to rank in the search engines. You can then integrate your WordPress blog with your ClickFunnels account via a special plugin designed specifically for this purpose.
You can set up multiple landing pages and run A/B split tests to see which campaigns are converting the best.
Collect emails and run a newsletter and autoresponder
Once you get people into your funnel you will be able to collect their email addresses and build valuable lists.
You won’t need a third party autoresponder like Aweber, GetResponse or MailChimp because you will be able to save your list and run the whole thing from within your ClickFunnels dashboard.
Create membership areas
This is a truly powerful addition to the software. If you have a business that operates a members area then ClickFunnels does all this for you too.
This is great for people who sell information products, run webinars or have a paid membership program. You can house your program all within your account and give your member’s password-protected access once they sign up to your membership site.
The Enterprise Plan has additional functionality called the “Backpack. Using the backpack you will be able to set up your very own affiliate program.
So, if you also want to recruit affiliates to promote your products for you then the Backpack feature that comes with the Enterprise account handles all this for you.
You can keep track of the sales your affiliates make, see which affiliates are performing the best and get notifications about when and how much you need to pay them in commissions. It’s very simple to set up and even more simple to run.
Using the Pipeline functionality, ClickFunnels provides you with an easy to manage and effective way to manage customer relations using their powerful CRM software.
You can also give team members restricted or privileged access to run certain tasks for you from within your account.
One such task that many business owners and entrepreneurs outsource to either a team member or a virtual assistant is the customer service. So, using the Pipeline function allows you to do all this easily.
Using this function allows you to build funnels for yourself and share them with others. But why would you want to do this, you may ask? Here are a few reasons;
Many entrepreneurs have built an entire (and very profitable) business through building funnels for clients and then selling them. This is similar to building a website for a business owner who does not have the time or know-how to do it themselves.
Sales funnels are very high ticket items since they are able to generate so much revenue for a business. It’s quite common to sell a sales funnel upwards of $15,000. As you can see, this can be a very lucrative business model.
Network marketers will also benefit from the ability to share funnels. For example, if you have an effective funnel that you are using in your business to either sell products or recruit new distributors then you can share your funnel with your downline.
This can be an incentive for the team member to sign up in your downline. If you are using a funnel that has already proven to convert well then you will be able to help your downline and build both yours and their team much more quickly.
Many times they will have the answer to give you straight away to solve any funnel building issue you may come across. However, in many cases, they will also just log in to your account and do it for you. They’re super helpful.
Do I really need ClickFunnels?
If you’ve read this far and you still haven’t figured out if you really need it yet, then let me ask you a couple of questions…
“Do you need to generate more leads and or sales in your business?”
“Could you and your business benefit from generating more leads and or sales?”
If the answer to either of these questions is yes then you will benefit from using it.
If you already have a sales funnel set up but it’s just not converting as well as it should, or if you are struggling to manage all of the different pieces of your funnel across multiple platforms then ClickFunnels will make your life and your business so much easier. Not only this, but it will also save you money on expensive membership costs to autoresponders, hosting plans, landing page software packages, codes and designers and likely convert at a better rate.
There are several sales funnel alternatives you could use, including LeadPages, Infusionsoft, InstaPage, Unbounce and ThriveThemes, to name but a few. However, none of them provides everything that this product gives you all from one convenient dashboard.
Once you start using this software you will no longer need to also pay for other third-party services such as autoresponders, hosting accounts, CRM software, membership software, affiliate program software and more.
ClickFunnels is by far one of the easiest to use and intuitive systems out there. This makes setting up and running your business not only easy but a joy.
ClickFunnels under the microscope – 6 important pieces
Ok, all this sounds great, but what are the individual parts of this software that make it so great?
Here’s a breakdown of the six main parts that make up the this entire sales funnel software suite:
ClickFunnels – funnel builder
The funnel builder is, of course, at the core of the software. This is the part that enables you to build entire sales funnels quickly and easily without needing to hire expensive coders and designers.
You can quickly set up your own funnels to bring in more leads, make sales, host webinars, add one-click up-sells and loads more. Besides building your sales funnels, this part of the software is also your page editor and your shopping cart all rolled into one convenient package.
The Etison Suite literally saves you thousands of dollars that you may otherwise need to spend on programmers and designers.
Using easy to use drag-and-drop technology, Etison makes your page building experience simple, easy, fast, intuitive and highly customizable. They’ve made it so easy, building landing pages and sales funnels it’s actually fun
Actionetics is the part that allows you to build an email list and set up an autoresponder to deliver your follow-up messages to your clients and customers.
One massively important consideration when building an online business is whether your sales funnel will be compatible with your email autoresponder.
If you have been using platforms from different companies then this can often be a big issue, especially when either one or both the sales funnel software and autoresponder have a software update. The last thing you need is the whole system imploding on you due to an unforeseen or even un-forewarned software update.
Once you start using this software you will not have any of these worries as your email autoresponder is handled entirely via the Actionetics functionality within your account.
Actionetics enables you to build separate ‘Smart Lists’ of customers who are at different stages within your funnel. You can then market to them depending on what actions they have or have not taken when moving through your funnel.
You can learn more about the Actionetics features here.
If you’re no stranger to setting up an affiliate program to sell your products and services then you are well aware of stresses and pitfalls that can occur when it comes to getting the whole thing set up. The last thing you need is for your affiliate software to not be compatible with your funnel.
Fortunately, ClickFunnels has done all the hard work for you. You can now set up the easy to use all-in-one affiliate program software in conjunction with any of your sales funnels.
ClickFunnels has a range of templates they have pre-designed for you to choose as your affiliate program. All you need to do is choose which one you want to use and connect it to your funnel.
Pipeline is a simple to use and intuitive customer relations software (CRM).
Using the Pipeline will enable you to smoothly transition your customers from a visitor all the way to a paying customer.
If you need to use a membership site as part of your business then the Wasabi function within your dashboard has you covered.
Using Wasabi will mean that you will not need to worry about the aggravation and high cost of setting up a complex membership platform. All you need to do is choose from the well-designed membership templates inside your account, upload your content and you’re good to go.
There are two price plans. The Start-Up plan is $97 per month and the advanced plan, known as the Enterprise Plan (which includes the Etison Suite) is $297 per month.
At first glance, you might think this is fairly expensive. However, once a business starts using it they will be able to get rid of a lot of other online expenses as ClickFunnels can do so much for your business.
For example, you will be able to get rid of the following tools and instead, use the tools that your CF account provides:
Your email autoresponder
Your hosting account
Your WordPress installation
Your affiliate management software
Your tech guys and coders
Your online shopping cart software
Your graphic designer
Your CRM software
Your membership site software
When you buy ClickFunnels you will be able to get rid of all of the above if you are using them (and if, of course, you choose to) as all of these tools are provided for you and you can even manage from one convenient dashboard.
There is a secret pricing plan that not many people know about. If you’re really on a budget then you can also get an account with restricted functionality for just $19 per month. See my article here to find out about the $19 per month plan.
ClickFunnels pricing breakdown
So, what’s the difference between the Start-Up plan and the Enterprise Plan? Here’s a breakdown of what you get on each plan below:
If you are not currently using a sales funnel in your business and you need to generate more leads and or sales then you will benefit tremendously from using a funnel.
In my opinion, ClickFunnels is by far the most powerful and easy to use sales funnel software available today. Using this software will mean that you will be able to save a lot of money on other software programs such as autoresponders, page builders, hosting accounts and more. You will also no longer need to pay the high costs of programmers, developers and designers.
This product also gives you a whole host of additional tools to help you catapult your business (and income) to the next level.
Don’t just take my word for it, try ClickFunnels for yourself completely risk-free by using the 14-day free trial here.
Reading his books and looking through his other material, I kept coming across the phrase, “You’re just one funnel away.” If you’re reading this then you’ve probably also come across it yourself.
Russell uses this slogan to emphasise how effective sales funnels can be to generate a massive amount of income in your business. However, it is also especially related to the One Funnel Away Challenge. Let me explain below.
What Is The One Funnel Away Challenge?
The One Funnel Away Challenge (OFA) is a 30-day challenge issued by Russell Brunson and his team at ClickFunnels.
The aim of the challenge is to help business owners and entrepreneurs set up from start to finish a powerful sales funnel to either sell their own product(s), sell other people’s through affiliate marketing or build an email list.
Basically, if you haven’t got a profitable online business yet the OFA Challenge is a business in a box. If you’re already in business but are struggling or want to increase your revenue then the OFA Challenge will help you to make a massive increase in the sales that you are currently making.
I thought that sounded pretty interesting so I wanted to know more about exactly what is taught in the OFA Challenge, what I will get when I join and what I will have accomplished at the end of the 30 days.
Watch My OFA Challenge Review Video + Bonuses Here
Do I need my own product to sell?
Some people think that in order to do the OFA Challenge you will need your own product. However, this is not true at all.
If you do not have your own product then you can do the One Funnel Away Challenge and create a funnel that sells other people’s products and make money as an affiliate.
For example, you can sign up as a ClickFunnels affiliate and promote ClickFunnels as well as all the other products that Russell Brunson has. One of the best things of being a ClickFunnels affiliate is that you can also earn a recurring monthly commission on the sales you make.
If you have your own product to promote then, by all means, use the OFA Challenge to build a sales funnel to promote your own stuff.
However, the OFA Challenge is also for people who do not have their own product or are even completely new to online marketing.
Setting up a funnel as an affiliate can make you a ton of money. For example, Two comma club member, Spencer Mecham has become a millionaire by using ClickFunnels to promote affiliate products.
One Funnel Away Challenge sign up – the process
Since the Challenge is run live for a thirty day period, you can only sign up for it in the lead up to a scheduled OFA Challenge event.
If you miss the sign-up deadline then the doors close and you will need to wait until they re-open them again with a new scheduled date.
So, once a person signs up for the challenge, a multitude of things will start happening.
Firstly, in your welcome email, you receive login instructions to the member’s area. Inside, there is a welcome video from Russell and five sections on the left-hand side;
OFA Welcome Video
OFA Mission Control
OFA Mission Training
Bonus – 30days.com Summit Interviews
OFA Mission Control
The Mission Control tab leads to your secret member’s area and private Facebook group for the particular 30-day challenge you signed up for. Here is where all the daily live training will be held.
Once you’ve signed up to the private Facebook group you can also post comments, ask questions and interact with other people doing the challenge.
OFA Mission Training
In this section, there are actually 33 missions as there is also some pre-mission training to go through before the 30-day challenge actually starts.
The OFA pre-training week is all around getting your mind right to be a successful entrepreneur, nailing some core principles of being a successful business owner and building the belief that you can be successful.
Each section has a video training with Russell and then also another coaching call video with Stephen Larsen and an OFA Challenge pdf downloadable workbook with the day’s mission to complete. There is also a walk-through video from another 2 Comma Club member, Julie Stoian, who shows you over the shoulder, what you need to do based on Russell’s instructions in the first video.
Some sections also have bonus training or videos of Russell speaking at events. These videos are very important and provide a lot of value to the overall training.
Once you have gone through the pre-training missions you will be ready to start the official 30-day training when the scheduled date arrives.
You will receive an email each day and also an alert via a Facebook messenger bot to let you know that the day’s mission is getting underway.
Bonus – 30days.com Summit Interviews
The next section is the bonus summit interviews. In here are thirty interviews from two comma club members (people who have two commas in their paycheck thanks to ClickFunnels).
In these interviews, each member shares with you exactly what they would do every day, step-by-step for 30 days if they lost all their money and their business and had to start again.
This is a fantastic bonus and is worth more than the cost of the OFA Challenge alone.
When you buy the OFA Challenge you also get the 30 Days.com Book by Russell Brunson. This book is an elaboration of the 30 Days Summit Interviews where each entrepreneur goes into more detail about their strategy.
The OFA alumni is a section to claim your OFA t-shirt once you’ve completed the mission. It is also where you can claim your certificate once you have made at least $1,000 from the funnel you created on the OFA Challenge.
You can also sign up for Funnel Hacking Live via the alumni area.
One Funnel Away Challenge Kit – Inside the Box
Once you’ve signed up for the challenge you also get an OFA Challenge box that’s shipped out to you.
Your box should arrive before the challenge starts and contains the following;
This book is awesome! It is basically the playbook of thirty of the top two comma club members detailing exactly what they would do from start to finish, from day one to day thirty if they lost all their money, business, leads and assets.
Each one of these highly successful entrepreneurs goes into detail on the exact steps they would take to make all their money back in thirty days.
30-Day Challenge Workbook
Once the challenge begins, you will be given a daily mission to complete before the next day. The missions will aim at you getting your funnel set up and live by the end of the 30 days.
The 30-Day Challenge Workbook assists you in going through the training videos and getting the missions completed.
The workbook is a great help in completing the challenge as each page includes:
A useful checklist of the tasks you need to get done that day
Additional space for writing down your ideas and journaling your thoughts and progress
A link to the respective training video for the day
The mp3 player contains the recordings of all the daily training sessions with Russell as well as all the live coaching sessions with Stephen Larsen.
The challenge will be run over the thirty days and you will need to commit to around two hours per day in order to watch the daily training video and then complete the mission.
We all have busy lives. However, this isn’t a massive commitment in my opinion if you are serious about building a successful online business. The OFA Challenge also has the ability to make you very wealthy if you seriously commit to it.
You can schedule the time as you like. One hour early in the morning, then one hour at night or both hours back to back. Whatever suits your schedule.
One funnel away challenge price
I was already aware that Russell gives some of his products away for free (plus shipping) or next to nothing while others are pretty expensive. So, I thought that a 30-day coaching challenge would likely be a high-cost sale.
However, the OFA Challenge is only $100!! This is insane! There’s absolutely so much value in the course and you’re literally taught from start to finish how to build a successful sales funnel that will actually make you money and you can use right away.
Russell doesn’t make any money on the $100 you pay to do the OFA Challenge. However, he gives so much value at such a low price to build your trust in him and his brand and to give you a very affordable way into building a successful business online.
OFA Challenge results & testimonials
As for myself, I have joined the OFA challenge but am only in my first week so far, so I do not yet have results personally that I can show you. I will, however, be posting my results from the challenge here in the future.
Having said that, I have seen the results of a few other people who have completed the OFA Challenge. The one in particular that really caught my eye (and the result I saw that made me sign up for the challenge) is this screenshot of earnings posted in the ClickFunnels Avengers Facebook group:
This income report blew my mind and I just had to sign up for the challenge. Personally, I will be building my funnel to promote affiliate products, but the above screenshot is the results of a guy who sells his own products.
That’s not to say that you’ll make more money selling your own products. You can make a very comfortable income as an affiliate. Personally, I think a good way to go is to have your own product(s) AND also make money as an affiliate promoting other people’s products.
So, if you don’t yet have your own product, don’t worry about it. Get started building a funnel to sell affiliate products and then create your own product later if you choose to.
There are also lots of testimonials from other people who have completed the OFA Challenge in the past on the One Funnel Away official site.
One Funnel Away Challenge Bonuses
So, to recap and to lay it all out more clearly, when you sign up for the One Funnel Away Challenge you get;
Access to the 30 Days Mission Videos With Russell Brunson (Valued at $997)
Access to Top Coaching With Julie Stoian & Stephen Larsen for 30 Days ( Valued at $997)
Access to the 30 Day Summit Interview Videos (Valued at $197)
The 30 Days.com Hardcover Book (Valued at $97)
MP3 Player of All The Training Recordings from Russell Brunson & Stephen Larsen (Valued at $297)
The 30-Day Challenge Workbook – Hardcopy (Valued at $97)
One Funnel Away Challenge UpSell
By now, you’re probably thinking, “Okay, the One Funnel Away Challenge sounds pretty awesome, but if it’s only $100 and every cent of that $100 goes to the affiliate who referred you to the challenge then how do ClickFunnels make money out of this, there must be an up-sell?”
Well, yes, absolutely there is an up-sell to the One Funnel Away Challenge. Of course, you will need to use the 14-Day free trial of ClickFunnels in order to do the challenge and then actually buy a ClickFunnels account to continue to use your funnel. However, Russell and the OFA team want you to be as successful as possible and their up-sell gives you everything you need to explode your business.
It is important to understand that it is absolutely not at all necessary to buy the up-sell in order to do the One Funnel Away Challenge. Russell makes this very clear.However, if you have the money to take advantage of the up-sell then it is an absolute no-brainer. The up-sell is Funnel Builder Secrets. You can read my review of Funnel Builder Secrets here.
This is a great way to increase your income and is also more proof that Russell and his team do not earn any money for running the OFA Challenge.
An additional benefit of becoming a One Funnel Away Challenge affiliate is that you can also promote all the other products that Russell Brunson offers.
Russell’s products also have a “sticky cookie”, which means even if someone joins the OFA challenge through your link and you make an initial $100 for telling them about the challenge if they then buy another one (or more) or Russell’s products at any point in the future you will also earn an affiliate commission on those products as well!
Being a ClickFunnels affiliate myself, I can inform you that Russell Brunson’s products and courses convert extremely well. He also has many products and courses that you can choose to promote.
I personally like promoting the ClickFunnels software application since:
It is an excellent software product I also use myself
It pays you a month-to-month commission on each of individuals who register through your link, month after month
Russell likewise has a number of other rewards for affiliates to promote his products. Using generous and repeating commissions on some items, you also get a commission on subsequent items that your referees might also purchase at a later date.
The ClickFunnels Dream Car Contest for affiliates
You might also be interested to learn that Russell has a Dream Car Contest for individuals promoting his ClickFunnels software application.
When you have actually registered 100 individuals to ClickFunnels he will pay $500 each month on your automobile lease on any car of your choice.
When you register 200 ClickFunnels customers he will bump that as much as $1,000 each month to cover your car lease. Can you envision what type of vehicle you could have if $1,000 each month of the lease was covered for you?
If you’re brand-new to affiliate marketing and not exactly sure how well you would do promoting Russell’s products and courses online, put your concerns to one side for now. Russell has an affiliate training program he calls his Affiliate Bootcamp.
In the Affiliate Bootcamp Russell and his team teach you precisely what you need to do to be effective in promoting his products online.
In my opinion, yes absolutely, the One Funnel Away Challenge is worth WAY more than $100.
You don’t even need your own product to be successful, you can do the challenge and build a funnel to promote other people’s products as an affiliate. If the product has an affiliate program then you can promote it and make money!
If you are wanting to sell your own products then you can see from the above screenshot that having a sales funnel built out properly can make you and your company a ton of money.
It is important to bear in mind that you will need to commit around two hours per day for thirty days, so if you are unable to do this at the moment then [join the waiting list] to be informed of the next challenge.
This is exactly what I needed to do. When I first heard about the challenge I had far too much going on in my life to do it straight away. So I joined the waiting list and found out that the next challenge was in about six weeks time so I cleared my schedule ahead of time and signed up.
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