Are you an entrepreneur who is having trouble building sales funnels for your business? Maybe you don’t have a funnel yet, but you know you need one…
As I’m sure you, like me, know that having the right strategy and building a high converting funnel can not only change your business, it can change your life.
Let’s face it, sales funnels only work if they are properly structured and tailored to our specific business strategies.
I remember the early stages of my online business when I was trying to get things off the ground.
The stress that came with an abundance of advertising, but very little conversion was so frustrating, but I didn’t know at the time what I was doing wrong. Luckily, I found tools like Kartra and ClickFunnels, which helped me turn things around.
Both programs are undoubtedly effective in their own ways. ClickFunnels has a focus on the funnel building features specifically, while Kartra is more of a one-stop-shop with several other options available for budding entrepreneurs like you and me.
Here is my review of each of these top quality platforms. I hope that it will help you find the best tool specific to your needs.
Kartra Vs ClickFunnels – Which One Is Best For Your Business?
As I said before, I know all too well the frustration of consistently building landing pages and then driving traffic to them without gaining one sale for my efforts. It can be frustrating if you don’t have the right tools to help you get the job done.
Sales funnels are an amazing way to connect with your ideal customers and scale your business. However, not all sales funnel software are built equally. Some are better at certain tasks than others so it is important to get clear on your specific needs before jumping into any one platform.
In my search I found two winners, ClickFunnels and Kartra. Both are effective ways to simplify the creation of sales funnels and scale up your business.
Fortunately, both these products allow you to take a free or low-cost trial so you can take them for a test drive before you buy.
If you’ve already heard enough and are wanting to test out one or both of these platforms then you can sign up here:
What Are The Main Differences Between Kartra and ClickFunnels?
In a nutshell, the biggest difference between these two platforms is that ClickFunnels is first and foremost a landing page and funnel builder, whereas Kartra is an all-in-one tool that can also build landing pages and sales funnels.
Even the most basic of Kartra’s plans include funnels, automated marketing, and many more features. This model can add a level of convenience to your business management that is proving to be quite attractive to many entrepreneurs online.
When we compare them on a like for like basis, ClickFunnels does pale in comparison to the newcomer. On the sufrace it is a no-brainer to go with Kartra because it also offers a checkout system, membership areas, automated email and SMS messaging, video hosting, a helpdesk, calendar and a way to pay affiliates who promote your product.
On the flip side, ClickFunnels put almost all of their resources into developing their landing page and funnel builder functionality. Therefore, it goes without saying that ClickFunnels is better for building funnels.
Fortunately, with ClickFunnels you can also build membership sites, but you will need to integrate it with an external autoresponder service such as Aweber or ConvertKit. This is not necessarily a bad thing. Many entrepreneurs do still prefer to keep these services seperate and just integrate them with each other through an API key.
The reason is that if a company is first and foremost an autoresponder company then they will be exceptionally good at providing that service. The same goes for ClickFunnels being first and foremost a funnel builder.
While many people are raving about how good Kartra is, it is important for us to consider that if Kartra are offering so many services under one roof then their resources to develop and maintain them will be spread thin. Therefore, I highly recommend taking advantage of the Kartra $1 14-day trial so you can test it out before you commit to buy.
What’s Unique About ClickFunnels?
Currently, ClickFunnels has two different plans:
- ClickFnnels Standard
- ClickFunnels Platinum
They are also currently working on a 3rd plan that will be called Clickfunnels Collective; which the company plans to launch after FunnelHacking Live in February 2020.
ClickFunnels has recently re-organised their offerings and have retired the Etison Suite package, which has now been replaced by CF Platinum. This means that they have sunsetted their autoresponder and backpack functionality so they can put 100% of their resources into developing the funnel builder.
Instead, they have introduced several cool features:
- FunnelHacker Forum
For more detail on each of these, please see my ClickFunnels Platinum review here.
I will tell you now though about FunnelFlix. It’s basically the ClickFunnels version of Netflix, but instead of movies and TV shows, it’s training courses. In fact, being a member means you get access to some of the best online marketing and entrepreneur training courses that are available today.
The selection of courses you get access to does depend on which package you are subscribed to. However, even the courses available with the standard plan are extremely good. Personally, I was surprised at some of the courses a Standard member has access to.
To watch these training courses, you will need to enter the member’s area known as FunnelFlix via your CF dashboard. Here you have the opportunity to view various courses that are offered by Russell Brunson, famous online marketer and owner of ClickFunnels. In addition, you will also be able to access training from Tony Robbins, Jay Abraham, John Reese and several other markerting, business and entrepreneurial leaders.
The advantages of ClickFunnels over Kartra does not stop there. For an honest and true comparison of the two, we must take a look at what ClickFunnels offers that Kartra cannot provide to its clients.
For one, ClickFunnels does allow you to integrate with other autoresponder software. Kartra, on the other hand, restricts you to using only their internal software or connection with Zapier for automating functions.
Additionally, the ability to run more than one business in one account is available through ClickFunnels. However, with Kartra, you need a separate account created for each business venture, which can be a bit cumbersome and start to get expensive if you have several entrepreneurial endeavors.
If you are considering creating any type of webinar for your business, ClickFunnels has an advantage over Kartra. It offers webinar technology that will support your webinar needs while offering evergreen functionality. Kartra does not currently support this function.
When choosing a platofrm, it’s also worth considering ClickFunnels’ longevity in the marketplace and the solid reputation it has built up over the years. It has been highly praised since its inception in 2014. It also boasts a very well developed network of support through larger companies as well as those in the entrepreneurial field.
Kartra is still realtively new to the industry and is still buiilding its support network and reputation.
What’s Unique About Kartra?
Kartra video hosting
The one-stop-shop mantra of Kartra is exemplified by its ability to host your files and videos within the program. This was a big deal for me because if you’re using Kartra to host an online course or members area and, therefore, need to host a lot of videos, this feature can save you a ton of money hosting them elsewhere with platforms like Vimeo, YouTube or Wistia.
When subscribing to Kartra, you will receive bandwidth to host these files with an option to purchase more if you so desire, so the price will vary depending on how many videos you ened to host. Unfortunately, the ClickFunnels platform does not offer this. It requires you to host your videos with a thrid party.
Pre-built page builder sections
Kartra also has pre-built sections in their page builder functions. This allows you to pick and choose different sections of a webpage template rather than choosing a full page layout as is offered with ClickFunnels. Some people find the ability to select from Kartra’s plethora of options enables you to customize your pages much more easily, while others can find it a bit clunky. It’s a matter of opinion really.
Other key Kartra features that are of interest, such as “dynamic” OTOs and behavioral marketing, can help you in creating a more tailored shopping experience for your customer.
Tailored shopping experience
Kartra also has a really cool feature that allows you to tailor your funnels to your customers previous behavioural patterns on your website. This can really help to increase sales as it allows the for a more personalized experience.
Katrar help desk
A great feature that Kartra has over ClickFunnels is their built-in help desk feature. It has customer service support integrated within their business model, eliminating the need for you to connect or integrate with additional programs like Zendesk.
To help sum up the differences between Kartra and ClickFunnels, here are some pros and cons of each. I hope this helps you with finding and creating the best sales funnels for your online business.
For more info, see my detailed review of Kartra here.
ClickFunnels Pros &Cons
- Extremely straightforward and easy to understand
- Proven track record of building sales funnels that will convert
- Access to amazing training videos from the best in the industry
- Has the ability to integrate with various other software programs to enhance your business opportunities
- Can manage multiple businesses with one subscription
- Offers affiliate marketing programs
- Can be a bit on the expensive side
- Offers limited ability to tailor their site to their business
- Limited resources offered on the basic plan
- The amount of software available could be overwhelming
Kartra Pros & Cons
- Great ability to customize and tailor to your business
- Provides better automation systems options
- Ability to store content, not having to use an alternate source
- An all-in-one business platform with everything you need in one location
- Built-In CRM system for support
- Provides a better overall of services offered with each subscription
- No ability to integrate outside software
- A separate account is needed for each business
- Does not offer the best features for creating webinars
- Realitively new service with a limited 3rd party support system
Launching a new business can be daunting when you consider all of the tasks you’ll need to complete to get your business off the ground. However, by finding the right tools to educate, motivate, and streamline your to-do list, you will be able to set yourself up for success.
When it comes down to it, the decision of whether to use Kartra or ClickFunnels depends on the ins and outs of your budding business. The end goal that you are hoping to reach as well as the day to day operation of your business will be the defining characteristics in making this choice.
For those of you who run several different businesses online, are more focused on creating effective and profitable sales funnels and/or if you need to rely heavily on webinars, then ClickFunnels is the clear winner.
However, if you need an effective sales funnel function, but also require any of the additional high-level features mentined above to keep you business growing, then Kartra is a better option for you.
No matter which company you choose, you will be able to create effective sales funnels that will increase your business’s potential.
Do you currently use ClickFunnels or Kartra in your business? If so, let me know what you think of them in the comments below.
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