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The One Funnel Away Challenge – Is It a Scam??

There’s been a lot of talk about the new training program organised by well-known internet marketer Russell Brunson and the folks at ClickFunnels, called the One Funnel Away Challenge.

Nowadays, when it comes to anything “internet marketing” related it is wise to be a little cautious before jumping in feet first.

If you’re reading this then the likelihood is you’re trying to find out if the One Funnel Away Challenge is a scam or if it’s legit.

I did sign up for the OFA Challenge back in March 2019. So, here I’m gonna share my thoughts with you on the 30 Day Challenge.

Is The OFA Challenge a Scam or Legit?

What Is The OFA Challenge

The One Funnel Away Challenge, also known and the OFA Challenge or the 30 Day Challenge, is an intensive training program organised and run by successful online marketer Russell Brunson and his ClickFunnels team.

Accompanying Russell in teaching the training are two of his most successful colleagues, Stephen Larsen and Julie Stoian.

The Challenge is run over a 30 day period and promises to teach you everything you need to know to choose a niche, create a product, build a funnel and start driving traffic into your funnel so you can start making sales.

The Challenge is designed for both newbies and experienced internet marketers. However, since going through the Challenge myself and having around six years of experience working online, I can tell you that it is intense to try to get all the tasks done within the thirty days.

While they do give you training on choosing a niche and building an offer quickly, I would advise being clear on the niche you want to work in and the product or products you want to promote before the Challenge starts as it seems that this is the part where most people can come unstuck.

If you’ve already got this part nailed down or if you’re already running a business, you just want to create an irresistible offer, build a funnel and start driving traffic to it then you’re going to find it so much easier.

Related article: My in detail OFA Challenge Review

Why Some People Might Think It’s a Scam

While I do not think the OFA Challenge is a scam at all, I can see two reasons why a person might think that it is:

Scam Reason 1:

The Challenge is run over a thirty day period with the intention of getting all those who sign up to be able to create an offer, build a funnel, launch it and start driving traffic within the time frame.

While this is quite a big ask for most people, it is more than possible if a person dedicates the time and attention to getting all the tasks done.

Each day a new training video and mission is released. However, at the end of the thirty days, you lose access to all the training videos in the Challenge. This is one part where I thought that some people might, therefore, think it’s a scam.

However, the reason they do this is to push you to actually get the tasks done rather than procrastinating on them and putting them off until another day, which might never come.

In my opinion, the training is extremely high quality and is pretty much everything you need to know to launch a successful business online. Since they’re offering the course for only $100 I definitely do not agree that it’s a scam.

The bonuses alone that you get when you sign up for the Challenge are also worth way more than $100.

Scam Reason 2:

When you take the Challenge, at some point you will need to start building a funnel and to do that, you will need to sign up for a 14-day trial account with ClickFunnels.

So, some people might think that it’s just a scam to get you signed up for ClickFunnels!

While it is, of course, true that one big reason then is running the Challenge is to get people to sign up for ClickFunnels, they do also fully intend on doing everything they can to help you be successful.

The reason is, if they can make you successful with their methods using ClickFunnels then chances are you’re gonna keep using their software for the long-term and may even buy other products that they offer.

So, does this make it a scam..?

In my opinion, no, that’s just good marketing and is actually creating a win, win for you and them.

The level of training offered in this Challenge is probably worth a few thousand dollars by itself. Then, when you add on all the bonuses you also get when you sign up, they’re probably also worth close to one thousand dollars by themselves.

See also: What is ClickFunnels – The things you need to know

Final Thoughts

So, is the One Funnel Away Challenge a scam..?

Even though I didn’t manage to finish the Challenge myself (due to not being clear on my offer from the beginning and also having a number of personal events happening over the scheduled thirty days, which caused me to misjudge how much time I would need to dedicate to it), I still do not think it is a scam.

ClickFunnels are offering massive value with this offer. Even though I did not complete the challenge, I feel I got way more value than the $100 I paid from going through the training videos, the 30 Day Summit videos and all the other bonuses that come with the course.

Personally, I am planning to take the Challenge again later in the year. However, next time I am going to to the following ahead of time:

  • Clear my dirty of all social commitments for the 30 Days
  • Choose my niche and offer before the Challenge starts (already done)
  • Start creating my offer and products

While I have heard of a number of people having success with the Challenge on their first try, it seems that the majority of people succeed on their second or third try.

So, don’t lose heart if you don’t make it on the first go. At such a crazy low price of $100, it means that most people will be able to afford to go through the Challenge for a second time.

And for those who can’t afford to do it a second time, if you fall behind on the training, don’t worry. Still going through all the videos over the thirty days to learn the strategies, take notes and then implement in your own time.

You don’t have to launch your business at the end of the thirty days if you’re not ready. Just put your offer together, create your funnel and launch when you’re ready to go.

So, what do you think, is the One Funnel Away Challenge a scam or legit? Let me know in the comments below.

Next Start Date For The One Funnel Away Challenge – Aug 18th 2019

If you’ve not yet signed up for the One Funnel Away Challenge then you have another opportunity to jump on this exciting digital marketing training that is changing lives.

The next OFA Challenge will begin on Sunday 18th August 2019.

If you want to launch a successful online business in 30 days and you haven’t yet taken the Challenge then I highly encourage you to sign up now.

This is an extremely high-value training offered by Russell Brunson, Stephen Larsen and Julie Stoian at a ridiculously low price. We’re not sure for how much longer they will be doing this training so grab the opportunity now while you still can.

There are a few things you should know before taking the training. Here, I will answer some of the most commonly asked questions about the OFA Challenge.

The One Funnel Away Challenge – The Details

What Is The One Funnel Challenge?

The One Funnel Away Challenge is an intensive 30-day training program showing you step-by-step exactly what you need to do to launch a successful and highly profitable online business.

Russell Brunson, Steve Larsen and Julie Stoian give you daily training videos and a daily mission to complete. You will need to get the missions done each day so you are ready for the next day.

One of the unique things about the Challenge is that the daily training videos and missions are not made available to you until the scheduled day.

At the end of the 30 days, if you have not completed the videos and missions then they disappear forever. The reason for this is to make sure that you actually DO the missions each day and get your business up and running (or be as close to that as possible) by the end of the thirty days.

The training is intense and it will stretch you if you. However, the methods are explained in such a way that absolutely anyone can take the Challenge and have a good chance of success, regardless if they are a newbie or experienced internet marketer.

How Much Does The OFA Cost?

Insanely, this training only costs $100!!

I went through the training myself back in March 2019 and I couldn’t believe what they are offering at such low cost.

Personally, I’d say the training is worth well over $1,000.

So, why do they offer it so cheap?

The reason is that they wan to introduce you to using their landing page and funnel builder software, ClickFunnels. They want to show you exactly how to use it to set up a profitable online business and they want to give you all the training you need to be successful.

If they can make you successful using ClickFunnels then it’s a very high chance that you will keep using their software program. It’s a win, win.

What Do I Get When I Sign Up?

When you sign up for the Challenge, you get the following:

  • 30 Days Book (physical copy) – This is the playbook of 30 online millionaires of exactly what they would do to earn back their millions if they lost it all
  • OFA Challenge workbook (physical copy)
  • 2 Comma Club guide (physical copy)
  • MP3 Player with all the OFA missions pre-recorded
  • Lifetime access to the 30 Days Summit

The 30 Days Summit is a members area that you will have lifetime access to. Inside the member’s area are recorded interviews with 30 people who have become millionaires through ClickFunnels and their training.

In my opinion, the Summit alone is worth several hundred dollars.

See also: My Review of The One Funnel Away Challenge

How Much Time Will The OFA Take Each Day?

The first week is actually a pre-training week and is at a very easy-going pace.

This week is all aimed at getting your mind right for success and helping you to have the right beliefs that will enable you to succeed.

In the pre-training week, you will also be offered the opportunity to purchase ClickFunnel’s only discounter offer, the Funnel Builder Secrets training package. However, Russell makes it clear that you do not need it to be successful in the Challenge. It is for people who are serious about building an online business and aspire to earn six and seven figures from their business.

You will, however, need to sign up for a 14-day trial of ClickFunnels to do the Challenge. I would advise waiting until the third week when you actually start to build ut your funnel.

However, if you want to get a head start on the course then you can sign up for a 14-day trial now and practice making funnels while you’re waiting for the course to begin.

The real training starts in the following week.

Each day of the Challenge will have one video by Russell Brunson, one live coaching call with Stephen Larsen and a large number of the days will also have training with Julie Stoian as well.

On average, you’re looking at about one to two hours watch time. While most of Russell’s videos are anything from 10-45 minutes long, Steve’s webinars are usually about an hour.

Julie also provides over the shoulder training when needed. Her videos are mostly between 12 minutes to 30 minutes. However, there are a few days where she does extensive training that lasts around an hour.

You will also need time to do the daily missions. While some of them won’t take you too much time at all, others will take you several hours to complete. These longer missions can be completed over a longer period of say, a week though while you are going through the rest of the training.

Personally, I’d say you’ll want to allow at least two hours per day, but preferably three.

The first weekend of the Challenge after week one is a catch-up week. Here you’ll have all weekend to catch up on any videos you missed or missions that need extra time. However, bear in mind that not every weekend is catch uptime.

Are you ready to take your business and your life to the next level..?

If so, sign up for the OFA Challenge now while it’s still available.

Best of luck!

One Funnel Away Challenge – Pre-Training Week – What’s Involved

If you’re thinking to sign up for the one funnel away challenge then one of the most important things you can do to get the most out of it and maximise your chances of being successful is to plan your time in order to get all parts of the challenge completed successfully.

When I first did the challenge I was surprised by the number of people in the private OFA Challenge Facebook group who were not taking it seriously and thinking it would be a walk in the park.

Before you start, it’s important to be aware that the OFA Challenge is quite full on and will get pretty intense at times, especially in week two and three.

I’d advise not booking in too many other commitments during this month.

Talk to your friends and family before the Challenge starts to let them know that you’ll be busy during the 30 days.

So, if you’re just about to sign up or if you’ve already signed up but are now waiting for it all to start then you may be wondering what the pre-training week is all about.

Here, I’m gonna tell you what you need to know.

One Funnel Away Challenge – Pre-Training Week

In case you don’t know already, the pre-training week is one week dedicated to getting the right mindset of an entrepreneur.

While some of you may be thinking, “I already have that part down”, and that may indeed be the case. If so, that’s a huge bonus for you.

  However, I would still advise you to go through this training anyway in order to fully prepare yourself and get into the right mindset of what is to come.

The pre-training week is not stressful in any way, and all you have to do basically is watch the daily videos and implement a few steps.

If your OFA Challenge box has already arrived then you can start to use the OFA workbook from the beginning. If not, then each daily mission has a printable PDF doc that you can print off and fill out so no big deal.

See also: My OFA Challenge Review

You Must Believe

The first day of the pre-training week is all about your mindset and get you to actually believe that success online is possible for you.

Without this step, you’ll really struggle to make any headway and may even subconsciously sabotage yourself along the way.


The second day is all about getting the right perception of failure. There is a short intro video by Russell, then a training call with Stephen Larsen and then a one-hour pre-recorded presentation that Russell gave at an event talking about how he got started, how he nearly lost it all and made an incredible comeback.

This third video is extremely impactful and really puts things into perspective.

Getting your mindset right about failure and how you can learn from it to propel you forward can be the make or break in your online success.

Who Not How

In this section, Russell and Stephen do an awesome job in teaching you how to be 10X more productive in your business. If you can nail the teachings in this section then you’ll be able to move your business forward faster and with less stress.

10X Secrets

In this training, Russell and Stephen encourage you to watch the presentation that Russell gave at Grant Cardone’s 10X Growth Conference in 2018. This is the presentation where Russell sold over $3 million dollars of ClickFunnles product from is ninety-minute speech.

  Russell and Stephen explain some of the key aspects of his speck that really made it work so if you’ve already watched it you’ll want to go back and watch it again after you’ve gone through the training videos with Russell and Stephen.

During the 10X Growth Con presentation, Russell offered the live audience an incredible deal and is now the only discounted offer that is currently available with ClickFunnels.

The special offer is called Funnel Builder Secrets and you will also get the chance to grab this deal if you wish.

Personally, I did get this package myself and can highly recommend it. If you want to take a look at everything you get in this heavily discounted offer, you can see it here.


In this training, Russell and Stephen explain how you can also achieve similar results with the right mindset, belief and perseverance.

As an example, Russell introduces you to two of his most successful students, Kaelin (a.k.a the LadyBoss) and Brandon Poulin. Kaelin and Brandon have been super successful and have made well over $10 million dollars with their LadyBoss business.

Mission Review

The last day of the pre-training week is a review day and a chance for you to go over any of the videos from the week again if you need to and write up your notes ready for the next week.

If you haven’t yet signed up for the One Funnel Away Challenge then you can sing up below.

Setting Up a ClickFunnels Checkout Page – What You Need To Know

ClickFunnels is a great software product with a ton of functions. People use it for a wide range of reasons. However, one of the most common is to sell a product.

So, if this is something you’re wanting to do then you’ll also need to know how to set up your checkout page.

So, here I’m going to cover how you can get your checkout page set up quickly and also point you in the direction of a few resources that will help you out.

Using a Funnel With an Existing Checkout Page

Once you’re logged into your account, one of the quickest and easiest ways to get your funnel up and running is to use one of the pre-designed templates in the funnel cookbook.

To access this page, simply click on “funnels” at the top of your dashboard, then go to “start a new funnel”. On the next page select the “funnel cookbook”.

Then, under “Type of Funnel”, select the “Sell A Product”. This option will then eliminate all the funnels that are no good for selling products and only show you the funnel templates that are designed specifically for this purpose.

Once you’ve done this, you will be left with twelve product funnels to choose from. They’ll look like this:

All these funnels will already have a checkout page.

Spend a few minutes choosing the one you like. You can, of course, customise it how you like later.

Accepting Payments in Your Funnel

Once you’ve selected the funnel you want to use and have customised it how you like, you will then need to connect it to your chosen payment gateway.

Two of the more popular payment gateways among ClickFunnels users are Stripe and PayPal. However, you can also use NMI, Keap Order, EasyPayDirect, Ontraport to name but a few.

Personally, I like to use Stripe, but they all work well.

For a regularly updated guide on how to integrate your payment gateway, see this article.

Once you’ve connected up to your payment gateway, it’s important to first test your order form before making your funnel live. The last thing you want to do is spend money driving traffic to your funnel and find out later that the payment processor isn’t hooked up correctly.



To test your payment processor I’ve listed the ‘how to” doc for some of the more popular options for your convenience:

Adding Upsell & Downsell Products

In most cases, you’re also probably going to want to add upsell and or downhill products.

I could tell you exactly how to do it here. However, since ClickFunnels do occasionally change the way they do things to make the process more efficient it makes sense to just refer you to this doc for the steps.

How To Have Huge Success With ClickFunnels

Whether you have already signed up for an account yet, one of the best ways to have huge success with ClickFunnels, in my opinion, is through the Funnel Builder Secrets program.
This program is the only discount that ClickFunnels offers. Not only will this program save you a lot of money on your membership, but you will also get access to some incredibly valuable training that can help you make a lot of money if you actually implement the strategies.

How To Delete a Funnel In ClickFunnels

If you’re trying to figure out how to delete a funnel in ClickFunnels then chances are you’re more likely on the Startup Plan of $97.

This is my guess because the $97 per month plan is limited to a max of 20 funnels in your account.

Firstly, it’s not actually possible to delete a funnel from your account. However, what you can do is archive your funnels instead.

When you archive a funnel, that funnel will not count towards the total number of funnels in your account. However, you can reactivate it later if you wish.

So, I think archiving funnels is actually a better solution.

Another reason you might be wanting to know how to delete a funnel is if you have the Etison Suite (which allows a max of seventy funnels), but you’re wanting to downgrade your account from the Etison ($297 per month) to the $97 per month plan.

So, archiving a bunch of your funnels so only twenty or less remain active should allow you to do this.

If you want more detail on exactly how to archive your funnels then you can follow this simple guide.

Alternative To Deleting Funnels – Get Your Account Upgraded To Allow Unlimited Funnels

If you’d prefer to be able to have an unlimited number of funnels in your account then there is a way to do this.

For people who purchase the Funnel Builder Secrets package, not only do they get free access to the Etison Suite for six or twelve months (depending on what you select), they also get their account upgraded to be able to have an unlimited number of funnels.

This is great if you design funnels to sell to clients or on the ClickFunnels Marketplace, you’re an affiliate promoting ClickFunnels and you want to collect as many share funnels as you can get your hands on to share with people and entice them to sign up under your affiliate ID, or you’re just a crazy funnel builder and building funnels is how you roll!


If you do decide to buy the Funnel Builder Secrets package then you also get lifetime access to three incredibly high-value training courses by Russell Brunson and twelve months access to Funnel Scripts. You can see everything that is offered in the deal here.

Funnel Builder Secrets is actually the only discounted offer available with ClickFunnels. Not only will it save you hundreds of dollars on your subscription the training that comes with the package can also make you a lot of money if you implement the strategies.

Instant Traffic Hacks

Instant Traffic Hacks is a product that was offered by Russell Brunson and the ClickFunnels team. However, this product has now been replaced by the more comprehensive Traffic Secrets course.

Traffic is such an important part of any online business that Instant Traffic Hacks was massively popular.

If you’re worried you missed the boat then fear not, as I mentioned, you can still get hold of the Traffic Secrets course instead.

However, it is not possible to buy Traffic Secrets directly. It is only available as an upsell to a couple of Russell’s products.

If you want to know more about this replacement course then you can read my in-depth review of the Traffic Secrets course here.

Two Ways To Get Access To The Traffic Secrets Course

If you’re wanting to get your hands on this course then I’m about to share with you the funnels that contain Traffic Secrets in the upsell sequence.

Dotcom Secrets Book

When you get Russell’s free book (just pay the shipping) you will be offered Traffic Secrets as an upsell.

This is an awesome book that contains many secrets to building a successful and highly profitable business online.

Russell is also currently working on (at the time of writing this article) the Traffic Secrets book which is due for release around September 2019.

But what if you already have Dotcom Secrets?

Well, you can buy it again and give it to a friend or offer it as a giveaway bonus to one of your customers, clients and subscribers.

Alternatively, you can buy the Funnel Builder Secrets package as Traffic Secrets is part of this package.

Funnel Builder Secrets is the only discounted offer that exists for ClickFunnels. It not only gives you access to some highly valuable internet marketing training that will help you make a ton more money, but it will also save you hundreds of dollars on your ClickFunnels membership.

You can also check out this video below from Mr Brunson for a few quick traffic tips.

In the video, he shares some cool strategies that you can implement straight away to bring more traffic to your offers.

If you think the info in this free video is good then wait until you see the content in the Traffic Secrets course…

You might also like:
How To Benefit From The ClickFunnels Marketplace
Secrets of The Value Ladder
My In-Depth Funnel Scripts Review
Get The Perfect Webinar Script
The One Funnel Away Challenge – My Review