ClickFunnels Alternatives – 9 Best Options To Choose From

a man deciding if he should use Clickfunnels or an alternative solution

ClickFunnels is regarded widely by many experts in the industry as a top-rated landing page and sales funnel creation tool software available today.

At first glance, it can seem fairly expensive, which is why you may be searching for ClickFunnels alternatives.

However, by using this platform you will also be able to stop using other software that is costing your business on a monthly basis.

For example, once you make the decision to use ClickFunnels you will be able to save money on other things like:

  • Your email autoresponder
  • Your hosting company
  • Your customer relations management (CRM) system
  • Your affiliate program system (if you also have affiliates promoting your products)
  • Your shopping cart software
  • Your landing page and sales page builder
  • Your membership area software

Personally, I am a big fan of this funnel builder and have found it massively helpful in my own business. However, I will also share some insight into other alternatives you might want to consider in this article.

One huge advantage that ClickFunnels offers above all the other competitors out there is all the training, books, and webinars run by internet marketing master, Russell Brunson and his team.

I think his training along with his free books such as Expert Secrets and Dotcom Secrets can offer both beginner and experienced entrepreneurs the correct training and framework needed to start a successful online-based business.

In the early days, it is necessary to lower overhead costs and expenses when you are trying to get a business going. However, with all the massive advantages that ClickFunnels offers, in my opinion, it is well worth spending a few extra dollars to use all the ClickFunnels offers and just save money on other expenses to your business.

With that said, in this article, I will cover the top alternatives to using ClickFunnels that are on the market today.

Here’s a snapshot of the top 8 alternative funnel builders:

  • GrooveFunnels
  • Kartra
  • LeadPages
  • InstaPage
  • UnBounce
  • SamCart
  • ThriveThemes
  • OptimizePress
  • InfusionSoft

See also: How to pause your ClickFunnels account

9 Best ClickFunnels Alternatives For Your Business


The first funnel builder alternative on my list is a newcomer called GrooveFunnels.

You may have already heard of Groove since it made huge waves during its launch period.

Even though it is new on the scene, GrooveFunnels is a solid choice for many reasons. Created by a well-known and highly respected marketer and software boss, Mike Filsaime, GrooveFunnels has made the promise to be the absolute number one funnel builder and all-in-one business tool on the market.

This is, of course, a huge claim, and it will take some time to see if Groove can live up to this. However, they are certainly off to a good start by recruiting more users during their launch period than ClickFunnels has accumulated in its entire career.

Pretty impressive, right?

So what can you do with this tool?

GrooveFunnels goes far beyond just being a landing page and funnel builder, which is covered by the GroovePages feature.

If you want to know more about this feature to get a like-for-like comparison then my article here explains exactly what is GroovePages.

Here are the GrooveFunnels features that you get when you buy this tool:

  • Funnel builder
  • Upsell pages
  • Downsell pages
  • OTO pages
  • Order bumps
  • Drag-and-drop landing page builder
  • Video hosting
  • Membership sites
  • Email autoresponder
  • Affiliate management tool
  • CRM tool
  • Calendar
  • Shopping cart

All these landing pages and business software tools can be expensive. However, GrooveFunnels also offers a free plan, which pretty much gives you the same features you get on ClickFunnels’ basic plan for $97 per month.

If this interests you then you can get a free GrooveFunnels account here.


Number 2 on my list of the best alternative options to using ClickFunnels is Kartra.

If you want a detailed review of this product then you can find out more about what is Kartra here.

Kartra is similar to GrooveFunnels in that it is also an all-in-one business tool, not just a funnel and landing page builder. For this reason, it is not fair to directly compare either of these tools to ClickFunnels. However, you can certainly compare the landing page builder features of each to see which is best suited for you.

Kartra launched in 2018 so is also fairly new on the scene. Regardless, it is now one of the leading business software tools and a go-to option for building landing pages for many business owners and entrepreneurs.

Interestingly, Kartra was also created by GrooveFunnels owner, Mike Filsaime. However, due to creative differences, Mike left Kartra to begin his new company, which we now see in Groove.

Here are the features you get with Kartra:

  • Funnel builder
  • Upsell pages
  • Downsell pages
  • OTO pages
  • Order bumps
  • Drag-and-drop landing page builder
  • Video hosting
  • Membership sites
  • Email autoresponder
  • Affiliate management tool
  • CRM tool
  • Calendar
  • Shopping cart

Kartra does not have a free-for-life plan like Groove, but they do have a 14-day trial for $1.

If Kartra is of interest to you then you can find out more about it and get a Kartra trial here.


Even though ClickFunnels has been marketed as the comprehensive sales-funnel solution when it comes to business owners online, LeadPages is also advertised as one of the best landing page creation tool currently available.

I have done my own contrast/comparison between these tools before. The 2 platforms often seem to go up against each other and most of it has to do with the landing-page creation space.

The reasons are very clear. These are 2 of the platforms which are at this stage the leaders in this industry.

LeadPages was one of the pioneers for landing-page creation tools. Over the years the developers continue to hone and refine their software. This has resulted in superior software that benefits their end-users.

LeadPages uses a laser-like focus when it comes to landing page optimization, rather than sales funnels. Yet, with the correct mindset and the right toolkit, any savvy marketer could easily convert LeadPages into their own front-end software along with a backend sales funnel that has been well-executed.

Driving traffic to a landing page using LeadPages is the initial step while taking this traffic and changing it to a business that is scalable should be the next step.

With more than 130 templates that you can choose from, it becomes easy to find the one which works well with your own traffic source. This will also assist you in converting higher from the front end.

When using LeadPages, you will get:

  • The ability to use back-end marketing integrations like Aweber, Constant Contact, MailChimp along with many others in order to promote your offers over the long-term
  • Different types of opt-in forms
  • Free Webinar Hosting
  • Two landing-page editors which include beginner or advanced that will help you to create your landing pages from stunning templates that are available for you to use

Pricing Structure For LeadPages

LeadPages is slightly cheaper when compared to ClickFunnels. The base-entry plan costs only $37 a month compared to $97 a month for ClickFunnels. The pro plan costs $79 a month, while the advanced plan costs $199 a month.

Even though the price plans may be cheaper, you will need to account for the additional costs involved in back-end integrations to achieve complete sales funnels. When it comes to ClickFunnels most of these costs are already included, which might actually make it a cheaper option to use ClickFunnels.

Similar to ClickFunnels along with other top-rated technology companies, they provide a 14-day trial to get you interested in their platform. I highly recommend that you use the 14-day trial.


a man building marketing funnels on a laptop

This is the platform that is better known for the way it entirely compartmentalizes its sales-funnel creation on its own platform similar to ClickFunnels.

However, it does this at a rate that is far more affordable if you’re just interested in a landing page creator.

I would like to mention that InstaPage is slightly less in quality. It’s not terrible, but this is one of the advantages that ClickFunnels has over it.

InstaPage at this stage does not integrate with the membership funnels, yet this is a functionality that may become available at a later stage.

This software was once available for free. Today it has become its own exclusive platform yet it is still affordable and it can help you to successfully launch your online business, which is all that really matters when it comes to beginner marketers.

It offers more templates when compared to many of the other ClickFunnels alternatives, with access to 200 base-templates, and the ability to edit anyone to your preferences. This allows you to build your business to look the way you prefer.

Below are a few of the features you will get when using InstaPage:

  • In-depth analytics that helps you to determine what visitors to your pages prefer. This is important for scaling when it comes to the modern climate for the internet.
  • 200 templates that include different page types
  • Split-testing capabilities
  • Drag-n-drop editing

Pricing For InstaPage

Similar to most of the other online companies, InstaPage provides tiered pricing structures for its users.

The Core Plan costs $68 a month, the Optimizer Plan costs $113 a month, and the Agency Plan for $203 a month.

See also: ClickFunnels API – what you need to know


The company was established in 2009 and has become one of the top competitors to many of the other brands that I mention in this post.

UnBounce has in its own way assisted in revolutionizing the method in which landing-page creation is achieved and aesthetics associated with the latest landing pages.

It has also been billed as an extremely fast landing-page generation software, and it is used widely by a few of the best internet brands like HootSuite, The New York Times, Vimeo, and more.

This is an incredibly powerful tool, and when you start to deal with large traffic volumes it becomes vital to have very fast load times. This is the reason I suggest this platform for the users that are already doing serious online figures.

UnBounce is packed with features which include:

  • Drag-n-drop with Mobile engagement factors, dynamic elements, convertibles which offers the abilities to target the users in a precise moment in a responsive fashion, and more
  • Split-testing on the opt-ins, notifications, lead generation, purchases, add-to-carts, etc
  • 125-high converting landing page glossy templates
  • Integrations that come with a variety of helpful sales-funnel tools

Pricing For UnBounce

UnBounce offers 3 pricing structures (once again, are you starting to notice a pattern?).

The Essential package for $99 a month which offers users a way to create 8 convertibles and 75 landing pages. The Premium package for $199 a month which allows for 150 landing pages, sub-accounts, 16 convertibles, and conversion tools that are more advanced, and their Enterprise plan that starts at $499 a month.

The Enterprise plan is dedicated to users that are extremely calculated and are definitely not suitable for the beginner entrepreneur or business owner. In fact, the entire platform is only suitable for users that are interested in enhanced speed and analytics which is not a good option for beginners.


This is an option for the users in search of something that is somewhat different from the other alternative landing page builders mentioned in this list.

If you are interested in selling products that are digital or getting started with membership sites, SamCart can help you.

Even though it is possible to create funnels using SamCart, it is better to use another alternative mentioned in this list. SamCart has integrated with WordPress for a simple sales page along with checkout conversion processes.

Pricing For SamCart

This software offers a 14-day trial, similar to other platforms on the list. From here they offer a standardized pricing structure which includes basic, pro, along premium.

The Basic plan costs $19 a month, the Pro plan costs $99 a month, while the Premium plan costs $199 a month. This definitely makes SamCart a more affordable choice compared to the other options.

Note: The Pro package allows for down-sells/up-sells (which is a large revenue-driving factor). I suggest that users scale quickly into the Pro plan once they start learning the ropes with this platform. However, bear in mind that this can also be achieved with a ClickFunnels standard plan.

If you want to know more about this platform then check out my SamCart review here.


For WordPress users, one of the more popular ClickFunnels alternatives would have to be Thrive. The Thrive Themes are at this stage the most superior landing-page creation tools available today.

With a ton of walkthroughs and customer support, even the novice digital marketers are able to make significant headway with all the features this platform has to offer.

Thrive Themes offers more than 160 templates along with separate sub-platforms which will assist you in expanding your business like Thrive Leads and Thrive Architect.

The features include:

  • Drag-n-drop content building
  • A/B Testing
  • Opt-in form creation
  • Scarcity implementation to increase conversions
  • Along with so much more

Pricing For Thrive

The Thrive Themes offers a base price of $67 for a single site and $97 for multiple websites. The pricing, however, is a bit complex with available options to ensure you obtain the very best deals and the most features possible.


Just like Thrive and SamCart, OptimizePress has integrated with the WordPress platform in order to deliver true value for all its users.

What I enjoyed about this specific plugin is the fact that it was designed specifically for the WordPress landing page along with sales-creation which includes optimization.

It assists users with creating landing pages that are basic, yet it does far more than just that (which is impressive for the price-tag).

Some of the features allow you to create your own membership sites, marketing pages, product listings, product launches, webinars, premium blogging-pages, all on the OptimizePress platform.

See also: The secret to hosting the perfect webinar

Pricing For OptimizePress

An extremely affordable choice when compared to the others featured on the list, OptimizePress offers a once-off payment that offers unlimited usage for a year.

You also receive a year of full support along with updates that are all covered with the initial purchase.

Their Core plan costs $97 for a maximum of 3 sites, which means you will be spending just over $30 dollars for each site. Their Publisher package which costs $197 for 3 sites along with many important bonuses that will help you to grow your online business. If you are looking for more, the Pro package at $297 includes a maximum of 10 sites within your network.


And the last platform on my list, but definitely not the least would be InfusionSoft. This is a well-known platform that offers a highly powerful all-in-one toolkit. It is a good option for medium to large-sized businesses.

It offers an extensive range of impressive features that includes a specialization in split-testing, autoresponders, customer management, and retention, along with so much more.

Similar to ClickFunnels this is one of the comprehensive sales-funnel solutions.

However, this does come with a price tag, and InfusionSoft is a lot more expensive when compared to the other alternatives you can choose (1).

Pricing For InfusionSoft

The base price starts at $99 a month for only 500 email subscribers along with 2,500 emails each month. The Complete Plan is offered at $379 a month for 50,000 emails and 10,000 contacts. If you exceed these limits when it comes to emails and contacts it is going to cost you more.

You will also have to buy the once-off integration and training package from trained InfusionSoft employees. The premium version costs $999, which equates to long-term costs when using this software.

Even though this software is pricey, it offers the most optimization functionality and features, which makes it the most complete sales-funnel software currently available.

Final Thoughts

This is my current list of the best ClickFunnels alternatives.

Each one of these platforms can assist you with growing your own online business. Some of these will match up to your requirements better than the others, which is why it comes down to personal preferences.

Based on what you have read in this post, I am hoping you can make a more informed decision based on your current wants and needs.

To end off, many of the content platforms are branching out in the way they allow their users to optimize for the purpose of conversions and to create their content. In fact, even Shopify who has a far more laser-like focus when it comes to product pages is now allowing users the ability to create additional functions such as a blog and more.

For this reason, many of the competing platforms were forced into implementing content pages, e-commerce pages, and more. This ultimately means you cannot really go wrong when it comes to the majority of the platforms, regardless of the business type you have chosen.

If you want to get started using a sales funnel for your business but you don’t have much of a budget to start with, then a good option is to get the secret ClickFunnels account for $19 per month.

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